How to Translate Customer Convenience into More Sales

By: Natalya Bucuy

Ah, the moment when you, as a small business owner, sign on a new customer!  You go through the onboarding process and get the client set up and settled in. You get excited about the upcoming opportunity. Maybe you share a round of high fives with your team or celebrate with a happy dance in … Continued

By: Tina Martin

While many small businesses focus their energy and resources on generating new business, focusing on existing customers may be a better place to direct your efforts. A loyal client base is the lifeblood of any business. Loyal customers not only spend more than a new customer, but 65% of your sales will come from existing … Continued

By: Jessica Wise

Recently, someone asked me an interesting question. “How do you view the world from the perspective of a marketer?” I was stumped. The question caught me off guard. I strummed my fingers lightly on the table searching my brain for an answer.     Then, it dawned on me. I am making this way harder … Continued

By: Jessica Eyre

Kids are more likely to eat an apple when it’s served sliced. That’s because even when we’re young, we know that convenience makes all the difference. For a business to offer long-term value, it needs to provide convenience. When a brand simplifies its customer interactions, it’s more likely to have return customers, and those customers … Continued