Lawmatics CRM is an attorney-client management platform that will help your law firm drive efficiency, increase client engagement, attract more prospects and accelerate growth. The Lawmatics CRM platform will help you track, create target market segmentation, and then engage leads based on this segmentation in order to improve your conversion rates. Through Lawmatics CRM, you can also manage all client activity and communications, organize your client records and keep them up to date, and sort your contacts and prospects based on customized criteria. Lawmatics CRM also offers a pipeline management system, CRM tools, and advanced data capturing features. When all these features come together, you can empower your marketing efforts and achieve higher ROIs for your budget.
One of the ways to generate more leads for Lawmatics CRM with zero effort is to work with HelpSquad. HelpSquad offers managed live chat services for $185/month, which basically means that you will have a team of live chat operators generating leads 24/7. Live chat is the top support channel, and it is preferred by a majority of website visitors. In order to communicate through live chat, a visitor will enter his or her email address, and this address, along with the conversation, can be registered into Lawmatics CRM. Just like that, the visitor has become a lead, and he or she can be contacted and converted into a client at a later date.
The plethora of live chat conversations will also show general trends in your target market. By analyzing these conversations, you can understand what the top issues are for your prospects and customers, and then address these issues at the service, messaging or marketing level. The conversations can also help with segmentation. If there are three main groups of people that can be categorized based on the issues that they bring up in live chat, different messages can be A/B tested for each group in order to identify which approach has the highest conversion rates and ROI.
