Mental Health for Remote Employees: Keep Your Team Feeling Valued From Afar
With all that’s going on in the world today, there’s never a better time to talk about mental health. Coronavirus forced a lot of us to pack up and create a make-shift home office as we entered lockdown and a 6-month quarantine. But the sudden shift in our daily routines and the absence of social … Continuedread more
Why Your Customers Ask So Many Questions. Spoiler: It’s Your Fault.
Recently, I witnessed the perfect storm at the vet. Two staff members were working frantically behind the counter to man the phones and check-out waiting patients. At least 5 pet owners were waiting to pay while also attempting to social distance as their pets whined, meowed, barked and yanked on leashes. As one … Continuedread more
Weird Branding That Works: Bold and Memorable Tactics
What do Gallagher, Evil Knievil, and Bert Kreischer have in common? These three entertainers have unique brands, but one thing stands true for each of them, their weird branding works. People of all ages nationwide can tell who they are. They are memorable. So how can businesses learn from these examples of weird branding that … Continuedread more
Brand Distinction for Your Website That Doesn’t Feel Fake
“Generally, by the time you are Real, most of your hair has been loved off, and your eyes drop out and you get loose in the joints and very shabby. But these things don’t matter at all, because once you are Real you can’t be ugly, except to people who don’t understand.” (The Velveteen Rabbit … Continuedread more