Webflow aims to help you build the site you want for a fraction of the cost and time commitment. The main philosophy of this tool is content-driven design, so that you can deliver your marketing message as easily and as effectively as possible. Besides landing pages, Webflow is very useful when trying to launch an e-commerce site, or when you want to add members-only content to your website. To complete the suite, Webflow offers SEO tools, customizable data flows into your CMS, and integration with a variety of third-party apps and software.
To further improve the conversion rates of Webflow landing pages, you can implement a live chat feature. Live chat is fast and accessible – exactly what prospects, customers and website visitors look for in a support channel. Because of this accessibility, a live chat feature can help address questions and issues that prospects have before completing a purchase, ensuring higher conversion rates. Live chat also comes with an added benefit. In order to interact with the live chat, a prospect will have to enter his or her email address. You can then send future offers to this email address based on the preferences of the customer. However, more importantly, you can try to convert this prospect if he or she does not make the purchase initially. If all the prospect does is interact with the live chat, but not make a purchase, you can send them a discount a few weeks later.
The conversations that your prospects have with your operators will also be recorded, and these conversations hold invaluable information about how your customers and prospects feel about your business and offering. The information can then be used to improve messaging, marketing, advertising and the product itself in order to further increase customer satisfaction, and conversion and retention rates. So a live chat feature can not only increase the conversion rates on your landing pages, it can also help increase your conversion rates across your entire business.
