With Ellucian’s SaaS-enabled ecosystem of technologies, you will be able to make institution-wide improvements. Elllucian comes with features that empower employees, empower data-driven decisions, improve your recruitment and engagement operations, help you redesign business processes, strengthen fundraisers, and will allow you to transition your organization’s digital backend to the clouds.
If you use landing pages to enroll students or to convert them into leads, you can further improve their conversion rates with a live chat feature. A lot of prospects may be right on the verge of converting, but they may still have a couple of questions before they do. The problem is that these prospects will not pick up the phone or write up an email in order to ask their questions and get the information they need to convert. Instead, they will drop out of the sales process entirely. However, if they have the option to use a live chat feature to ask these questions, they will be much more likely to do it, and in turn convert on your landing page. This is because live chat is the preferred support method online, and because it is easy-to-use, fast and requires very little commitment.
Live chat can also improve lead generation directly from your website traffic. Like your prospects, website visitors may have questions about your service or require some clarification. Once these issues are resolved, the visitors may become clients right then and there. A segment however will ask their questions and then leave the website. The good news is that in order to ask these questions, the prospects will have to provide an email address. This address can be stored in your CRM, along with the conversation that the visitor had with your agents. This will turn the visitors into leads, who you can contact at some point in the future, either as part of a marketing campaign, or through your sales team. The conversations can also provide insight into how to best approach these leads, and if you tailor an offer that is personalized for each individual lead, the chances of converting the leads go up.
