Blackbaud is a nonprofit cloud software that is designed to help you enhance your fundraising, manage your fund accounting, streamline your education solutions, strengthen your CSR, and boost your grantmaking. With millions of users worldwide, and over $100 billions raised, granted or invested every year, Blackbaud is one of the most popular nonprofit software solutions out there. Blackbaud can be used to great effect by arts and cultural organizations, companies, faith communities, foundations, healthcare organizations, higher education institutions, K-12 schools, nonprofits and charities. The software also comes with strong training and support programs that will train your team on how to best use and implement the solution for your organization.
With HelpSquad integrated into Blackbaud, you can further improve the ROI of the platform. As soon as HelpSquad is implemented, you will have a 24/7 live chat team on your website ready to answer your visitors’ questions. When these visitors interact with your live chat, they will first have to give you their email address, which can be used in marketing campaigns in the future. Live chat will also help your prospects when they reach your landing pages, increasing your conversion rates in the process. If a prospect has a question, and that question is answered, the prospect will be much more likely to make a purchase. The same principle applies to your email marketing campaigns, if you add a live chat link to the emails.
HelpSquad will also help you improve your customer experience. Live chat is the preferred communication channel online, and since most young people are very well versed in using the online medium, your live chat will appeal to them. Through it, they will be able to ask any questions that they may have about your enrollment process or any other aspects of your institution. Parents also stand to benefit from your live chat feature, because it is available 24/7, so if they have any questions outside of business hours, they can still get in touch with one of your representatives.