BQE is a firm management software built with project-based firms in mind. The tools available through BQE will provide back office automation in order to make the firm data-driven, better informed, and more agile. BQE also places a great focus on real-time insights which have the capacity to increase project revenue, improve project outcomes and increase the overall efficiency of the practice.
BQE can become very powerful when paired up with a managed live chat service such as HelpSquad. HelpSquad can be active on the frontend, generating leads automatically, and then these leads are fed into BQE, where they can be organized according to their issues or concerns. In this way, you can segment your market and test out different sales and marketing approaches to see what works best for each client issue. Once best practices have been established, you can use BQE to create lead pipelines that will automatically nurture leads based on their source and on their concern/question during first contact.
Furthermore, live chat conversations can be recorded, stored and organized inside BQE. Once you have a large set of conversations, you can begin to analyze them in order to spot any commonalities in the issues that your prospects and clients have. This information can then be used in multiple areas of the business. Let’s say there is a set of concerns regarding the speed of the website, or about a lack of information on a certain topic. Knowing this, the appropriate changes can be made to the website, to improve user experience and encourage conversions. In other situations, prospects may be contacting your firm with questions about a specific legal matter, and after these questions are answered, they convert into paying customers. You can also use this information to address questions in your advertising campaigns, and in this way, improve the ROI of your advertising budget.
