With Lander you can gain access to hundreds of landing page templates that you can customize and use as your own. The editor has also been designed to be as easy to use as possible, so that you can have landing pages up and running quickly, and modify them as necessary once the results come in. Speaking of results, Lander comes with A/B testing tools, which can be used to determine which of the changes that you’ve made to your pages produce the best results.
To improve the conversion rates of Lander even further, you can implement a live chat option on your landing pages. Landing pages that offer this option are known to convert at considerably higher rates, because the segment of the market that will exit the purchase if they don’t get more information, will instead convert to clients. Even if these prospects do not convert to clients after interacting with your live chat, you will still have their email address, which makes them leads. At a later date, these leads can be contacted with a better offer on the product or service they were interested in, and they can be converted at this point.
The conversations that you have with each of your prospects and customers can be recorded in your CRM software. These conversations are a treasure trove of information regarding the preferences and desires of your target market. By going over them with your marketing and sales team, you can develop new initiatives and campaigns that are laser focused on what your clients want. You can also use this feedback to improve your product or service and deliver for your customers in order to ensure that your retention rates go up. When it all comes together, live chat will increase lead generation on your website, the conversion rates of your landing pages and email campaigns, and the ROI of your marketing and advertising initiatives.
