LeadSquared is a CRM that gathers all the marketing, support and sales tools you need in a central hub in order to increase the efficiency of the sales process. This allows the sales team to identify the best prospects, reduce turnaround times and improve any self-serve features that you may have in your sales process.
LeadSquared offers a customer portal feature that gives prospects the option to go through a self-serve process. The main benefit of this portal is that it can generate more leads and automate some parts of the sales process. The self-serve portal can be augmented with the managed live chat service offered by HelpSquad. What if someone gets lost in the self-serve process, or they have any doubts or questions that if answered immediately, could lead to a sale? Usually, this would mean hiring somebody to run the live chat for you, and this can mean paying someone a full-time salary. However, with HelpSquad, your live chat will be operated 24/7 for just $185/month, ensuring that you do not lose any sales that would go through LeadSquared’s self-serve portal.
LeadSquared also comes with a powerful Lead capture feature that is designed to capture leads from phone calls, online ad campaigns, and from B2C marketplaces such as 99acres or Practo. When MailSquad’s managed live chat service is integrated into LeadSquared, all the customers that contact your company through live chat can also be captured as leads and placed directly into your CRM, along with a log of the conversation. These logs can then be analyzed to understand the prospects’ intent, and then the prospects can be contacted with specialized offers to turn them into paying customers. The chat logs can also be used in coordination with the detailed analytics provided by LeadSquared in order to fine tune your marketing campaigns, messaging and offering.