MyCase is a case management software that will help you run your law firm more easily by handling everything from intake to billing. It is currently used by over 14,000 law firms, and reported improvements include three extra billable hours gained per day, and an average increase of 38% in case loads. One of the strongest features of the MyCase software is its lead management capabilities. With this feature, you can get a complete view of your client pipeline, from first contact to signing. Other features and toolsets cover case management, analytics, billing and payments, powerful security measures and diverse integrations with other software.
Having a managed live chat service on your website, integrated with MyCase, can increase the number of leads that are funneled into the software. Prospects will visit your website, browse through your services, read your blog, and then if they have any questions, they will contact your live chat representative. Before the conversation, the prospect will have to provide an email address, which can be added to MyCase’s CRM, along with the conversation that the prospect had. Just like that, you’ve generated a lead that would have otherwise dropped out of the sales funnel.
The conversations that you have with your prospects are also very valuable. They offer insight into what questions and concerns prospects have about your services. Taking these into account, and tailoring your messaging, offering and marketing initiatives can help you better convert clients and achieve higher ROIs for your marketing spending. The information gained through your live chat can also be used in content marketing. Website content that is framed in the form of a question does not just help you rank higher on Google, it can also draw in more qualified traffic to your website. If you know that your prospects have a series of questions that they always ask, you can create content around these questions, and increase your lead generation.