Needles is the staple for thousands of law firms when it comes to their case management leads. It is a great software that provides cloud-based case and business management tools that will allow you to create automated checklists and completely configurable workflows, and it offers a suite of features that will increase the efficiency, productivity and profitability of your firm.
Needles can be combined with a managed live chat service such as HelpSquad to improve your firm’s marketing efforts for very little cost. Having live chat up on your website 24/7 can double the leads that you generate through your online traffic, and then these leads can be registered into Needles based on the conversations that they have with your live chat operators. For example, if you have prospects that have asked questions about litigation, they can all go into one category, and then these prospects will be contacted based on their interest.
You can also record the live chat conversations that HelpSquad operators have with your prospects and leads. The conversations themselves are very valuable, because they are a window into the desires and issues of your target market. The information gathered from these chats can be then used to tailor the messaging and marketing initiatives that you employ. By answering common questions and addressing pain points before they even come up, the sales process can be accelerated, and your firm can create a deeper connection with prospects and leads.
Live chat is not just useful for your website however – it can be implemented on your landing pages and email campaigns to improve conversion rates. If a prospect has a question or hesitation before converting, having the option to quickly contact live chat and clear things up has been shown to increase the likelihood that the prospect will do a full conversion.