Ontraport is a sales and marketing platform that has been designed for growing businesses. With an accessible price, complete suite of components and ease-of-use features, your business can set up Ontraport quickly and start generating more revenue.
Ontraport has a powerful lead scoring and routing feature, which is designed to identify hot leads and assign them one or more scores. For example, every time a lead visits your website, they get one point. If they sign up for a newsletter, they get five points. Ultimately it’s up to you how you set up your scoring system, and when a lead becomes hot. This feature can be integrated with the live chat on your website as well. If a lead contacts your live chat support team before making a purchase, odds are that the lead is interested in what you have to offer. You can set up an alert system when this happens, and you can look over the conversation logs to determine how likely the lead is to convert if you present them with a certain offer. You can then either assign the lead to a sales agent that specializes in converting leads that accessed your live chat, or you can set up an automated email that will contact the lead at a certain point in the future.
Ontraport also offers a Smart Pipelines feature. These pipelines can be set up to match certain prospect activity patterns and then drive these prospects down the sales funnel automatically. If for example a prospect first interacts with your live chat asking for information about a product, that prospect can be placed in a standardized pipeline that will present various discounts and offers related to the product in question.
