Rocket Matter is a legal management software that is chock-full of features designed to make your life easier. It helps legal firms track their matters, send out invoices quickly, and acquire deep business intelligence. With Rocket Matter’s robust case management and reporting features, law firms can have complete access to their information quickly and in one central hub – documents, billable activity, tasks and emails are all available in one easy to use interface. Rocket Matter also offers advanced reporting and analytics tools that will rapidly build reports of actionable data which can be used to build up your practice.
By integrating HelpSquad into Rocket Matter, you can gain a lot more information about your prospects. To start, every live chat conversation begins with the prospect entering an email address, and this turns the prospect into a lead. The prospect can then be contacted through email and converted into a client. With Rocket Matter, leads generated through live chat can be organized based on the conversations that they had with the live chat agent. In this way, you can have a group of leads that are interested in litigation services for example, and then another group which is looking for consultation, and then market to each accordingly.
Every conversation that happens through live chat can also be recorded, and these conversations can provide you with valuable insight into what your target market wants to know and what their pain points are. These insights can then be translated into new marketing campaigns and initiatives, and they can be used to create better messaging in your advertising. Furthermore, the questions that you receive routinely can be used in content marketing. By creating content around these questions, you can rank higher on Google, and draw in pre-qualified traffic that is much closer to conversion than regular traffic.