Law firms, even small ones, are businesses at the end of the day, and businesses can be run efficiently or inefficiently. With Smokeball, your firm can be run like a well oiled machine and generate the revenue to match. Smokeball comes with features and tools that will help you get more work done faster, track time to see when you are and are not making money, automate and assemble key documents and information, train and onboard new team members, and manage your accounts. This platform will also automatically gather key data such as business trends, KPIs, client info, and financial information in real time to help you make the best decisions for your practice. You can then track the profitability of your decisions by matter, matter type, fee earner and realization figures.
With a managed live chat service such as HelpSquad, you can funnel more leads into Smokeball and grow your practice. Almost 50% of the leads that could be generated through your website will be lost without a live chat option. This is because many prospects will have questions about your services, but will not go as far as to contact your firm through the phone or email. A live chat option is the right balance of convenience and speed, which is very appealing to a segment of online customers. With it, leads that would otherwise get away are registered, and all that’s left is to convert them.
On top of that, all live chat conversations are recorded, and these conversations can be reviewed and analyzed at a later date. If a question or issue is common among a large number of live chat conversations, then this question or issue can be addressed in marketing, or added to a customer support portal with an FAQ. The questions can also be used in content marketing initiatives to draw in more traffic to the website, and to potentially appear at the top of Google’s “People also ask” section.