TargetX is a trusted higher education CRM solution that will help you manage the full student lifecycle. With TargetX’ Recruitment Suite, you will be able to increase applications, transform enrollment management and improve the productivity of your admissions process. TargetX also comes with a Retention Suite that is designed to increase retention and improve your student success initiatives. Other features include the Schools App which will allow you to build up the community within your institution, UChat which will connect your prospects to admissions, Insights which will allow you to drive growth, and Engage that will help you manage walk-ins.
If you have a live chat option on your website, all of the conversations that your customers have with your agents can be stored into TargetX and then analyzed. These conversations will contain any questions, complaints or issues that your customers and prospects bring up, which will give you an insight into which areas of your messaging, service and organization can be improved. The data gathered from these conversations can also be used to enhance the copy of your landing pages and advertising in order to better target the pain points that your prospects have, further increasing the ROI of your marketing budget.
Live chat also has a direct impact on your conversion rates and lead generation. Many of the visitors that will come to your website, will likely have questions about your services, but they might not be too fond of using your phone support lines or contact you through your email. Live chat however is a very accessible support channel, and these visitors are much more likely to use it. Once they’ve interacted with your live chat, they will be prompted for their email address, which can be stored into TargetX. On your landing pages, live chat can be there as a quick way for prospects to clear up any last minute doubts or questions that they may have before converting.