Wix’ landing page builder is an advanced tool that is easy to use. For those who do not have any experience with web design or coding, Wix offers a powerful drag and drop editor that will allow you to quickly add or edit the elements of your website. If you have coding experience on the other hand, you can implement advanced functionality and connect to 3rd-party APIs. Any landing page you create can also be turned into a template and then used for other products or services. This templating is especially useful if you have a landing page that has a high conversion rate.
One way to further increase the conversion rates of your landing pages is by implementing a live chat feature. With HelpSquad, all you have to do is introduce the code that we give you into Wix, and the live chat feature will become active, with one of our teams being able to respond to customer requests within 15 minutes. The reason live chat is so effective at increasing landing page conversions is because a good portion of your prospects will have some questions before a purchase. If all they have to do is click on a live chat button and have a short conversation to find out more information, they are much more likely to convert.
There is also a secondary way in which live chat will increase conversions. Whenever a user interacts with your live chat, he or she will introduce their email address. By having their address and live chat conversation history, your sales team can contact the prospects that drop out of the sales funnel at the last minute with personalized offers. On top of that, the conversations can be analyzed by your marketing team, and then the questions or issues that pop up most often can be addressed in the copy of your landing pages, and in the messaging that you put out on your other marketing channels.
