What is Psychometric Profiling for B2B Marketing?

By: Maria De Jesus

Understanding the B2B Landscape The business-to-business (B2B) landscape is huge, connecting companies that sell products or services to other businesses. Unlike B2C or business to customer, B2B focuses on lasting partnerships. These partnerships, often strengthened through a business to business service, promote mutual growth and success. Over time, the B2B landscape has transformed. Companies that … Continued

By: Jeremy Ambrose

Target market analysis should be the main driver for all B2B marketing strategies. Whether your business provides software for Book of Ra-technology revolutionizing business or helps small businesses advertise on LinkedIn, getting to know your customers is the key to success. If you are aware of what influences customers’ decisions, you can get them to work with you … Continued