3 steps to optimal customer engagement

By: Dan Kenitz

Everyone knows how to sell online. You stick to a simple acronym: AIDA. Attention Interest Desire/Decision Action Then you set up a website and… …you have no idea what to do next. Fortunately, there are tools for people who have been in this exact scenario. But while it’s always good to be able to create … Continued

By: Dan Kenitz

Mike Figliuolo, the founder of Thought Leaders, was a tough guy. A former US army platoon leader. An entrepreneur. A certified Master Fitness Trainer. Not exactly the type of person you would expect to have a heart attack at 43. Despite all his accomplishments, Figliuolo learned one important lesson: he wasn’t making time for his … Continued

By: Matthew Harmer

Customer Service Word Choices: What to say to your customers (and why, and how). We have all heard the saying, “It’s not what you say, but how you say it that matters.” Of course, it’s no surprise that the tone of voice matters.  However, research by conversation analysts suggests that it’s not just how you … Continued

By: Jessica Eyre

Fishing is a widely diverse activity—there really isn’t a wrong way to do it. From a lazy Saturday morning casting a simple rod and reel off of a dock to mass offshore fishing operations, each one fulfills different needs for different people. Marketing, in a lot of ways, is incredibly congruent to fishing; both fishing … Continued