The Future of E-Commerce is Personal

By: Natalya Bucuy

What matters most to online shoppers?  According to a recent study by Google, it’s the lowest price and free shipping. This is where giant conglomerates like Wal-Mart and Amazon have everyone beat. So, does that mean smaller companies have little chance of winning customers?  No, it does not. And here is why.  While customers who … Continued

By: Matthew Harmer

To say that e-commerce has been having a “moment” is a severe understatement. Online purchases accounted for 9% of all retail sales in 2013. Predictably, those numbers are expected to grow annually by 10% until 2018.  All statistics indicate that e-commerce’s “moment,” is going to last a long time. However, with shoppers increasing reliance on … Continued