Jessica Wise

If you’re shopping around for a live chat service, we’ve saved you some time by doing all of the research for you (you’re welcome).  We also thought you should know that even as you read this, you are missing out on easily attainable website leads. These leads aren’t soft leads either. We’re talking about hot … Continued

High demand and limited staff.  Small businesses have faced this dilemma across the nation. Dental practices are no exception.  During these fluid and challenging times, many practices have had to struggle to provide their patients with the same customer experience they received prior to the pandemic.  In business for more than 30 years, Maria Rhode, … Continued

Nothing is stronger and more true than a parent’s love for a child. As a parent, you strive to make sure your children receive the best medical care, deliberate over which schools they should go to and which foods they should eat.  Wanting the best for your child becomes a passion.  Now, imagine taking that … Continued

Since pen was first put to paper, people have long turned to reading the works of great minds. Some turn the pages to gain wisdom and advice. Others read to learn about a new trade, skill, or school of thought.  No matter the reason, one thing remains true for us all. We read to become … Continued

I watch my Keurig pumps the last few drops of coffee into my cup. It’s always those last few drips that seem to take the longest. Tired and impatient, I just want to move on with my morning. This stage of the brewing process serves as a great analogy for where we stand with the … Continued

Students are the heart of higher education. They pump energy, purpose and the almighty dollar into the veins of post-secondary institutions.  Without students, colleges and universities would lose their beat. Unfortunately, since the pandemic, enrollments have seen a sharp decline. According to a study by the National Student Clearinghouse Research Center, post-secondary enrollments declined 2.5% … Continued

The story of how one marketing agency continued to thrive in a shifting industry landscape by maintaining a customer focus.   In the last year, we’ve all been put through the wringer. A pandemic. Political unrest, job losses, and struggling businesses. But, in times like these, it’s important to remember that, “Tough times never last, … Continued

There comes a time when everything needs an update. Whether it’s a hairstyle…   A home that needs a facelift…   Or a brand that wants to remain fresh and recognizable.   Towards the end of 2020, we found ourselves in the latter situation. So, our team set out on a journey to reinvent our … Continued

When it comes to social media marketing, many B2B companies feel that they’ve been handed the short end of the stick. Social media can be a challenging advertising medium, especially when it’s being used to promote an industry-focused good or service. It isn’t easy to develop content that will appeal to a wider audience. So, … Continued

Recently, I witnessed the perfect storm at the vet. Two staff members were working frantically behind the counter to man the phones and check-out waiting patients. At least 5 pet owners were waiting to pay while also attempting to social distance as their pets whined, meowed, barked and yanked on leashes.     As one … Continued

Recently, someone asked me an interesting question. “How do you view the world from the perspective of a marketer?” I was stumped. The question caught me off guard. I strummed my fingers lightly on the table searching my brain for an answer.     Then, it dawned on me. I am making this way harder … Continued

As a kid, when my Mom rang the dinner bell, we came running. I mean…she didn’t actually have a dinner bell. But, we did eat at the dinner table as a family every single night — a tradition that seems to be fading in today’s society.  Studies show that families reap huge benefits from this … Continued

I have seen one man build an entire house with a glorified bowl and a stick.  I know it sounds impossible, but there’s a video to prove it.      For countless days on end, he works alone in the depths of the jungle. No electricity, power tools, or A/C. But with each pile of … Continued

Do you know who Josh Kalk is? He’s a human curveball.  Upon first glance, Kalk appears to be nothing more than your average Joe…a shy intellect if you will.   The 44 year-old started out as a math and physics professor at a small state college in West Virginia and a small-time writer of his own … Continued

If recent history has taught us anything, it’s that people should know all of the facts before they make a decision or take action.  But, rather than dredge up dicey subjects and lay out the red carpet for a battle royale in the comments, I’ll explain my sentiments this way.  Imagine you’re on a long … Continued

Concert tickets are expensive, and the price of music festival passes can be downright offensive. Not to mention, all the planning and spending that comes along with attending a multi-day event – transportation, accommodations, and time off from work. It’s a hassle and a big investment. But, in the end, millions of people just like … Continued

Who wouldn’t love to get away right now? Hell…at this point, who wouldn’t love to simply get out of the house? Sadly, it appears many Americans will be forced to remain housebound for the foreseeable future. As of Tuesday, May 5th, 65% of America’s population, roughly 214 million people, remained under some form of lockdown. … Continued

From online interviews to working from home from the start. This is what employers need to know. Even under traditional circumstances, interviewing and hiring can be a rigorous process. But, in an increasingly digital world, many management teams have decided to go virtual.   Unfortunately, this doesn’t change the fact that there are still resumes to … Continued

You’re sick of hearing about COVID-19. We’re sick of writing about it.  And, collectively, we’re all sick of dealing with it.  Sadly, we have no choice but to continue to adjust to the “new normal.” What other option do we have? The truth is we were all unprepared to handle a shit show of this … Continued

“Incredible change happens in your life when you decide to take control of what you do have power over instead of craving control over what you don’t.” ― Steve Maraboli, Speaker, Author, and Behavioral Science Expert Small business owners have had the wind knocked out of them…by a COVID sledge hammer. Just a few short … Continued

The coronavirus is hitting the U.S. like a ton of bricks. Lysol wipes and spray are virtually extinct. Ground beef and chicken breast are hot commodities. And, you better get to the store early or you definitely aren’t getting any toilet paper. The harsh reality is that those aren’t even the biggest problems we are … Continued

As the 65th largest metropolitan region in the U.S., the Lehigh Valley has one of the most vital economies in the state of Pennsylvania. Therefore, it’s no surprise that the area is home to a plethora of successful and innovative businesses. What we at HelpSquad have also come to realize is that some of those … Continued

How many people were in your H.S. graduating class? This might be a strange way to start an article on website differentiators, but humor me for a second. Stop and think back. Whom do you remember most vividly? I bet it’s not the guy that would be classified as Mr. Just-Another-Face-in-the-Crowd. The dude who had … Continued

Since its inception, the prevalence of voice assistant technology has been gradually gaining momentum. When Apple introduced Siri to the world in 2011, it forever changed the way consumers interact with their favorite brands. In 2014, Amazon launched Alexa and Amazon Echo, and two years later Google debuted Google Home. Both platforms would become responsible … Continued

There are numerous reasons why hiring new people may seem like a daunting task. Maybe your company’s senior-most employee is retiring, leaving behind shoes that seem impossible to fill. Or, it could be that sales are soaring, and there’s no time to sit and wait for job seekers to stumble upon your “help wanted” ad. … Continued

The Current Economy and the State of the Job Market Financially, the U.S. appears to be in a better economic state than it has been in years. Recent statistics paint a rosy picture of the promised land looming in the distance. So, unless you’re a small business owner, it might be easy to kick back, … Continued

The spookiest time of year is upon us.  Skeletons and spider webs adorn neighborhood porches, Halloween themed music blares across department store loudspeakers, and you have seen Mike Meyers’ white face mask flash across your TV screen more times than you can count. The creepy atmosphere can make even the bravest soul consider looking over … Continued

There is no doubt about it. Managing a small business is no walk in the park, but developing a stellar customer service team on a limited budget can feel like trying to sprint up the Rocky Mountains on rollerblades. The first half of the battle for any business is attracting customers. The other half is … Continued

Let’s face it. One of the most popular forms of transportation has become rideshare services like Uber and Lyft, and it’s easy to see why. In the age of instant gratification, Transportation Network Companies (TNCs) are convenient and fast. Executives can summon a ride to their downtown office with a few taps on their smartphone … Continued