Customer Service
17 Ways Small Brand Can Provide Big Brand Experience
“Dream big.” This piece of advice seems to pop up throughout our lives time and again. And as small business people, we do. We dream big. We reach for the stars. And we do what we love. We build business ventures, we find our audiences, and we try to serve our customers the best we … Continued
Customer Service
5 Ways to Build Personal Connections with Customers Virtually
What matters most to online shoppers? According to a recent study by Google, it’s the lowest price and free shipping. This is where giant conglomerates like Wal-Mart and Amazon have everyone beat. So, does that mean smaller companies have little chance of winning customers? No, it does not. And here is why. While customers who … Continued
Marketing and media
5 Best Practices for B2B Marketing on Instagram to Promote Your Brand
How do you want to come across to your followers on social media? Fun, wise, trustworthy? With a suitable Instagram strategy, it’s exactly what you can achieve. For a long time, travel bloggers and fashion brands were the most popular Instagram profiles, but things have changed. Now, more and more B2B businesses are discovering how … Continued
Blog
3 Employee Engagement Strategies That Can Save Remote EX in 2020
Let’s play a little game of word association. Summer: vacations. Workplace: cool coworkers. The year 2020: complete and utter craziness that disrupted everything under the sun, including the two things mentioned above. Even if your first two word associations were different, it’s safe to guess that we had similar ideas on the last one. And … Continued
Blog
Brand Distinction for Your Website That Doesn’t Feel Fake
“Generally, by the time you are Real, most of your hair has been loved off, and your eyes drop out and you get loose in the joints and very shabby. But these things don’t matter at all, because once you are Real you can’t be ugly, except to people who don’t understand.” (The Velveteen Rabbit … Continued
Blog
9 (Non) Business Books to Read For Better Relationships in the Workplace
“Never trust anyone who didn’t bring a book with them.” ~ Lemony Snicket. Video might have killed the radio star, but it will never kill books. Even in the age of everything digital and many things automated, when it comes to real advice, people still turn to books. In the year 2019, 72% of adults … Continued
Blog
How to Use Mindfulness Activities to “Hack” Your Procrastination
Mindfulness activities: Why do we need them daily? Procrastination is your brain being a whiny toddler. As we discussed in our recent article, How to Stop Procrastinating by Winning the War in Your Brain, when we procrastinate our brains turn on their pre-evolution instincts to avoid danger and unpleasantness. Some scientists call it the lizard … Continued
Blog
Psychological Strategies in Marketing: 8 Principles That Actually Work
Hi, there. Do you need a tissue after watching this? I sure did. I’m sorry to make you emotional. But I felt that was the best way to start an article about psychological strategies in marketing. Duracell there employed one of the great marketing principles – emotional marketing. The connection between parents and children is … Continued
Blog
How to Stop Procrastinating by Winning the War in Your Brain.
It’s 7 pm on a Friday and I’m going into panic mode. I’m pacing my living room floor, biting my nails and trying to calm down the feeling of a thousand butterflies in my stomach. What am I going to do? There is no time! I need to submit a story for peer review to … Continued