Mailchimp is an email marketing platform that aims to help you grow your audience and your revenue. With Mailchimp, you can automate many aspects of the email marketing process, from cross-selling products to reengaging lost customers and reminding customers of abandoned carts. You can also tweak a variety of metrics and triggers to customize how and when you contact your mailing list.
One of the best ways to improve the effectiveness of an email campaign is to add a live chat option within the email. In this way, if customers have any questions about a promotion, they can ask these questions right away, and potentially be convinced to make the purchase right then and there. If instead they have to wait until you reply to their emails, and your support team is off-duty, the customer might become disinterested in the time it takes to answer and the sale will be lost.
Mailchimp also offers the option to buy a domain and build a custom website to sell your products and services. Live chat can be helpful here as well, for the same reasons that it is helpful during email marketing campaigns. As customers go through their sales journey, they might have doubts or questions, and these can be answered right away with a live chat option.
Live chat is especially important on landing pages, because landing pages are built with the stated goal of converting a visitor into a lead or a customer. With HelpSquad’s managed live chat service, your online customer support team is ready to help customers 24/7 and make sure that you maximize your lead generation and conversion rates.
