Find patients. Keep patients. Bring them back.
Reviews, search, social, and patient outreach run by trained healthcare staff. The same managed-service model that runs your front desk and back office, applied to the work of growing your practice. US-managed and HIPAA-clean.
Seven services. One managed team.
Each service runs as a dedicated workstream with its own playbook, US account manager, and weekly reporting. Pick one, pick all seven. We scope the engagement on the discovery call.
Patient Outreach
Reactivation calls, recall reminders, payer-contract campaigns. Lapsed patients back in the chair.
Outbound campaigns to lapsed patients, upcoming-procedure reminders, payer-contract launches, and recall lists. Trained voice talent that won't sound like a phone bank.
- Reactivation calls
- Recall reminders
- Payer-contract campaigns
- Annual-visit outreach
Online Reputation
Google reviews, response, monitoring. Practices are judged by reviews. Yours stays strong.
Daily review monitoring, written responses tuned to your voice, and proactive review-request workflows after every visit. Practices judged on Google ratings stay above the pack.
- Google review responses
- Review-request workflows
- Sentiment monitoring
- Negative-review escalation
Local SEO
Google Business profile, citations, location pages. Found by patients searching nearby.
Google Business Profile optimization, NAP citations across directories, location-page updates, and review-driven ranking signals. Patients searching nearby actually find you.
- Google Business Profile
- NAP citations
- Location pages
- Local schema markup
AI Search Visibility
Show up in ChatGPT, Perplexity, and Google AI overviews. Tomorrow's referrals start now.
Tomorrow's referrals are coming from ChatGPT, Perplexity, and Google AI overviews. We optimize content, structured data, and citations so AI search engines name your practice.
- AI-friendly schema
- LLM-targeted content
- Citation seeding
- AI-overview tracking
Social Media
Posts, replies, ad creative. Healthcare-savvy social without hiring a marketing manager.
Posts, replies, comments, ad creative, and platform management across Instagram, Facebook, LinkedIn, and TikTok. Healthcare-savvy social without hiring a marketing manager.
- Content scheduling
- Reply and DM management
- Paid ad creative
- Trend-aware posts
Treatment Coordinator
Post-consult follow-up, financial conversations, plan close. Convert consults to procedures.
Post-consult follow-up, financial conversations, treatment plan close, and CareCredit / Sunbit / OrthoFi coordination. Convert consults into procedures with no missed handoffs.
- Post-consult follow-up
- Financial conversations
- Treatment plan close
- Financing coordination
Referral Management
Inbound and outbound referrals, source tracking, follow-ups. Referring providers stay loyal.
Inbound referrals tracked, source attribution, courtesy follow-ups with referring offices, and outbound to high-value referrers. Referring providers stay loyal because they actually hear back.
- Inbound referral intake
- Source attribution
- Outbound referrer outreach
- Specialist follow-up
Healthcare Marketing Made Easier with Virtual Assistants
A HIPAA-trained virtual assistant owns the reviews, recalls, scheduling, and outreach that keep a practice growing, so marketing stops slipping when the schedule fills up.
SEO for Medical Practices and Websites: A Practical Guide for Healthcare Professionals
A practical guide to healthcare SEO covering local search, keyword research by patient intent, on-page tags, and content that turns searches into booked visits.
Why Google Review Responses Matter for Healthcare Practices
Replying to Google reviews shapes how patients see your healthcare practice. This post covers trust, SEO gains, and handling tough feedback with care.
Practice operations, handled.
If your clinicians are doing it, your front desk is drowning in it, or your last vendor dropped the ball on it - we staff for it.
Appointment Scheduling
Phones answered, calendars filled, no-shows reduced. 24/7 if you need it.
Patient Intake
New-patient forms, eligibility, insurance capture - clean before the visit.
Insurance Verification
VOBs, eligibility, benefit breakdowns. Done before the appointment.
Prior Authorization
Documentation, payer follow-up, and approvals on the first try.
Medical Billing & Claims
Posting, EOBs, AR, appeals, collections - the full revenue cycle.
Denial Management
Root-cause review, appeals, resubmissions. Recovered revenue, faster.
After-Hours Coverage
Evenings, weekends, holidays. Your team off-call.
Telehealth Coordination
Setup, reminders, tech-issue triage, no-show recovery.
Medical Scribing
Real-time and async charting. Clinicians out of the EHR after hours.
Answers before you ask.
What healthcare marketing services does HelpSquad offer?
Seven managed workstreams: patient outreach and reactivation, online reputation and Google reviews, local SEO, AI search visibility, social media, treatment-coordinator follow-up, and referral management. Each runs as a dedicated workstream with its own playbook, a US-based account manager, and weekly reporting.
Do I have to sign up for all seven services?
No. Pick one service or all seven. We scope the engagement on a discovery call around where your practice is losing patients or leaving growth on the table, then start with the workstreams that move the needle first.
Are your marketing staff HIPAA-trained?
Yes. Healthcare marketing touches patient data through recall lists, reviews, and outreach, so the same HIPAA-trained, US-managed model that runs our front-desk and back-office teams applies here, under a Business Associate Agreement signed at the company level.
How is this different from hiring a marketing agency?
It is a managed-service model, not a project shop. You get healthcare-trained staff embedded in your workflow, a dedicated US account manager, and weekly reporting, run by the same organization that already handles your front desk and back office. No disconnected vendors, no long handoffs.
Can you monitor and respond to our Google reviews in our voice?
Yes. The online reputation workstream includes daily review monitoring, written responses tuned to your practice voice, proactive review-request workflows after visits, and fast escalation of negative reviews so nothing sits unanswered.
What is AI search visibility and why does it matter?
A growing share of patient research now starts in ChatGPT, Perplexity, and Google AI overviews rather than a standard search box. We optimize your content, structured data, and citations so those AI engines name your practice when patients ask for care nearby.
How do you run patient outreach compliantly?
Outreach covers reactivation calls, recall and upcoming-procedure reminders, and payer-contract campaigns, handled by trained voice staff rather than a phone bank. Lists and scripts run to your practice rules, HIPAA-clean under our BAA.
How quickly can we start, and how is it priced?
Most engagements scope on a 30-minute discovery call and start within about two weeks. Pricing is set per engagement based on the workstreams you choose and their volume, and every engagement includes a US account manager and weekly reporting.
Let's talk about what your practice actually needs.
A 30-minute call. No sales pressure. We'll tell you honestly whether we're a fit.