Should You Expand into Multiple Brands?

By: Shelby Shaffer

What do Gallagher, Evil Knievil, and Bert Kreischer have in common? These three entertainers have unique brands, but one thing stands true for each of them, their weird branding works. People of all ages nationwide can tell who they are. They are memorable. So how can businesses learn from these examples of weird branding that … Continued

By: Natalya Bucuy

“Generally, by the time you are Real, most of your hair has been loved off, and your eyes drop out and you get loose in the joints and very shabby. But these things don’t matter at all, because once you are Real you can’t be ugly, except to people who don’t understand.” (The Velveteen Rabbit … Continued

By: Jessica Eyre

If you’re a creative type starting a business, it can be all too easy to want to share all of your thoughts and innovations with the world. You think perhaps it’s the one divine allotment of ingenuity you will ever be granted, so you want to get it all out there before the opportunity is … Continued