Jessica Eyre

“Growth is never by mere chance; it is the result of forces working together.” – James Cash Penney, the founder of J.C. Penney. Growing in the business world requires ingenuity, a focus on your core business strategy, and plenty of hard work. While everyone wants the increased profit that comes from growth, you must have … Continued

Progressions such as automation, self-service, and the breaking down of communication barriers are making customer service easier than ever before. One of the easiest and most convenient advancements for businesses to take advantage of is online live chat. People prefer to communicate remotely these days, making live chat a comfortable option for most. And the … Continued

Kids are more likely to eat an apple when it’s served sliced. That’s because even when we’re young, we know that convenience makes all the difference. For a business to offer long-term value, it needs to provide convenience. When a brand simplifies its customer interactions, it’s more likely to have return customers, and those customers … Continued

Fishing is a widely diverse activity—there really isn’t a wrong way to do it. From a lazy Saturday morning casting a simple rod and reel off of a dock to mass offshore fishing operations, each one fulfills different needs for different people. Marketing, in a lot of ways, is incredibly congruent to fishing; both fishing … Continued

When one thinks about customer loyalty, the mind likely goes to the mom and pop stores in small towns. You know, those one-stop-shops that have everything from groceries to hardware, also doubling as the town’s gossip hub. Everyone knows everyone, and you’re treated like family. Fortunately, it doesn’t matter if you have four employees or … Continued

There are approximately 250,000 commercial and residential brokerage and management firms in the real estate space, generating hundreds of billions of dollars in business every year. And every single one of them is (or should be) taking advantage of modern digital marketing techniques like online listings, e-signing services, and 3D virtual tours to make buying … Continued

A regular customer walks into her favorite coffee shop early on a Monday morning. As she sluggishly makes her way up to the counter, the barista, already running on four shots of espresso, smiles and says “The usual?” She yawns and nods her head, and the barista gets to work on making her coffee. In … Continued

If you’re a creative type starting a business, it can be all too easy to want to share all of your thoughts and innovations with the world. You think perhaps it’s the one divine allotment of ingenuity you will ever be granted, so you want to get it all out there before the opportunity is … Continued

“When any scholar is able to read Tully or such like classical Latin Author Tempore and make and speaker true Latin in verse and prosesuo Marte, and decline perfectlt the paradigms of nounes and verbes in ye Greeke tongue, then may hee bee admitted into ye College.” This excerpt from Harvard’s first code of laws … Continued