Social media and e-commerce go hand in hand. Each is dependent on the other because social media plays a pivotal role in determining the success or failure of any e-commerce business. Both also have a major impact on the quality of the online user experience with your brand. For instance, 88% of online shoppers say … Continued
Tag: customer experience
The customer experience (CX) refers to the impression consumers have of your brand as a whole throughout the entire buyer’s journey. A positive customer experience is vital to the success of your business. And, every business should strive to exceed its customers’ expectations in order to retain them as long-term loyalists. However, in today’s highly … Continued
I watch my Keurig pumps the last few drops of coffee into my cup. It’s always those last few drips that seem to take the longest. Tired and impatient, I just want to move on with my morning. This stage of the brewing process serves as a great analogy for where we stand with the … Continued
One of the main reasons consumers choose one brand over another is trust. Trust helps consumers move through the sales funnel, from initial awareness and sales to advocacy and support. When businesses fail to instill trust, it’s because they don’t understand what their customers’ needs are. This usually leads to poor customer experiences and lack … Continued
Students are the heart of higher education. They pump energy, purpose and the almighty dollar into the veins of post-secondary institutions. Without students, colleges and universities would lose their beat. Unfortunately, since the pandemic, enrollments have seen a sharp decline. According to a study by the National Student Clearinghouse Research Center, post-secondary enrollments declined 2.5% … Continued
The story of how one marketing agency continued to thrive in a shifting industry landscape by maintaining a customer focus. In the last year, we’ve all been put through the wringer. A pandemic. Political unrest, job losses, and struggling businesses. But, in times like these, it’s important to remember that, “Tough times never last, but … Continued
Recently, I witnessed the perfect storm at the vet. Two staff members were working frantically behind the counter to man the phones and check-out waiting patients. At least 5 pet owners were waiting to pay while also attempting to social distance as their pets whined, meowed, barked and yanked on leashes. As one … Continued
HelpSquad provides 24/7 live chat outsourcing for businesses of all sizes. Our team of trained, multilingual agents engage visitors in real time, qualify leads, and deliver support that feels human. If recent history has taught us anything, it’s that people should know all of the facts before they make a decision or take action. But, … Continued
Concert tickets are expensive, and the price of music festival passes can be downright offensive. Not to mention, all the planning and spending that comes along with attending a multi-day event – transportation, accommodations, and time off from work. It’s a hassle and a big investment. But, in the end, millions of people just like … Continued