Voice Assistant Technology and its Impact on Marketing

By: Jessica Wise

Since pen was first put to paper, people have long turned to reading the works of great minds. Some turn the pages to gain wisdom and advice. Others read to learn about a new trade, skill, or school of thought.  No matter the reason, one thing remains true for us all. We read to become … Continued

By: Jessica Wise

I watch my Keurig pumps the last few drops of coffee into my cup. It’s always those last few drips that seem to take the longest. Tired and impatient, I just want to move on with my morning. This stage of the brewing process serves as a great analogy for where we stand with the … Continued

By: Anastasia Stefanuk

One of the main reasons consumers choose one brand over another is trust. Trust helps consumers move through the sales funnel, from initial awareness and sales to advocacy and support.  When businesses fail to instill trust, it’s because they don’t understand what their customers’ needs are. This usually leads to poor customer experiences and lack … Continued

By: Jessica Wise

Students are the heart of higher education. They pump energy, purpose and the almighty dollar into the veins of post-secondary institutions.  Without students, colleges and universities would lose their beat. Unfortunately, since the pandemic, enrollments have seen a sharp decline. According to a study by the National Student Clearinghouse Research Center, post-secondary enrollments declined 2.5% … Continued

By: Jessica Wise

The story of how one marketing agency continued to thrive in a shifting industry landscape by maintaining a customer focus.   In the last year, we’ve all been put through the wringer. A pandemic. Political unrest, job losses, and struggling businesses. But, in times like these, it’s important to remember that, “Tough times never last, … Continued

By: Jessica Wise

Recently, I witnessed the perfect storm at the vet. Two staff members were working frantically behind the counter to man the phones and check-out waiting patients. At least 5 pet owners were waiting to pay while also attempting to social distance as their pets whined, meowed, barked and yanked on leashes.     As one … Continued

By: Jessica Wise

If recent history has taught us anything, it’s that people should know all of the facts before they make a decision or take action.  But, rather than dredge up dicey subjects and lay out the red carpet for a battle royale in the comments, I’ll explain my sentiments this way.  Imagine you’re on a long … Continued

By: Jessica Wise

Concert tickets are expensive, and the price of music festival passes can be downright offensive. Not to mention, all the planning and spending that comes along with attending a multi-day event – transportation, accommodations, and time off from work. It’s a hassle and a big investment. But, in the end, millions of people just like … Continued

By: Jessica Wise

Since its inception, the prevalence of voice assistant technology has been gradually gaining momentum. When Apple introduced Siri to the world in 2011, it forever changed the way consumers interact with their favorite brands. In 2014, Amazon launched Alexa and Amazon Echo, and two years later Google debuted Google Home. Both platforms would become responsible … Continued