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3 steps to optimal customer engagement

By: Jessica Wise

There is no doubt about it. Managing a small business is no walk in the park, but developing a stellar customer service team on a limited budget can feel like trying to sprint up the Rocky Mountains on rollerblades. The first half of the battle for any business is attracting customers. The other half is … Continued

By: Jessica Eyre

Fishing is a widely diverse activity—there really isn’t a wrong way to do it. From a lazy Saturday morning casting a simple rod and reel off of a dock to mass offshore fishing operations, each one fulfills different needs for different people. Marketing, in a lot of ways, is incredibly congruent to fishing; both fishing … Continued