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3 Old-School Customer Loyalty Strategies that Still Work
When one thinks about customer loyalty, the mind likely goes to the mom and pop stores in small towns. You know, those one-stop-shops that have everything from groceries to hardware, also doubling as the town’s gossip hub. Everyone knows everyone, and you’re treated like family. Fortunately, it doesn’t matter if you have four employees or … Continued
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Should You Expand into Multiple Brands?
If you’re a creative type starting a business, it can be all too easy to want to share all of your thoughts and innovations with the world. You think perhaps it’s the one divine allotment of ingenuity you will ever be granted, so you want to get it all out there before the opportunity is … Continued
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The higher the education, the more difficult the application process
“When any scholar is able to read Tully or such like classical Latin Author Tempore and make and speaker true Latin in verse and prosesuo Marte, and decline perfectlt the paradigms of nounes and verbes in ye Greeke tongue, then may hee bee admitted into ye College.” This excerpt from Harvard’s first code of laws … Continued
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Tips for Digitally Marketing Yourself as a Home Improvement Contractor
If you go back a few decades and turn on the radio or a television, you could almost guarantee landing on a commercial sporting a catchy jingle for home improvement services. Carpenters, plumbers, HVAC, and skilled specialists of all modalities had found a niche on the radio and TV waves in between the onslaught of … Continued
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The importance of references and work samples
Understanding the importance of references and work samples You’re a business owner, and chances are you’ve got clients that absolutely love you. They’re satisfied with your service, but just as importantly, they trust you and your employees, and your personalities mesh well together. But let’s say you’re an electrician. Like many home-improvement services, there’s really … Continued
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Helping the home improvement industry catch more leads
The home improvement industry is notoriously labor intensive. With long hours and backbreaking work, you have hardly any time (not to mention energy) left to find leads and grow your business. That’s where HelpSquad can save the day. While you focus on your job and put just a little work into gaining leads, HelpSquad can … Continued
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Why moving is much more than muscle: Creating a positive customer experience
We now live in a very mobile society. We carry computers in our pockets, billions of passengers fly on a plane each year, there are more than 250 million cars on the road in the United States. And, according to statistics site FiveThirtyEight, the average person will move homes 11.4 times in their lifetime. As … Continued
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Are you great at Auto Service but not at Customer Service? There’s help for that
In Temkin’s 2018 customer experience report, auto dealerships were ranked thirteenth among twenty industries, earning an “Okay” rating on average. Why was that? Temkin generated the ratings by asking 10,000 US consumers how they would rate their recent interactions with 318 companies, specifically according to three dimensions: success, effort, and emotion. So the auto dealership … Continued
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3 ways HelpSquad can help build a car dealer’s reputation
When you’re in the business of selling cars, reputation is king. And in the online world, building that reputation, or recovering from a one that’s less than stellar, can be the difference in your success. There are several factors that contribute to your online reputation, and live chat technology for car dealers can be … Continued