How to Create Effective Call-to-Action Buttons on Landing Pages

By: Brett Farmiloe

What is one best practice for a landing page on a B2B business website? To help B2B businesses optimize their landing pages, we asked marketing experts and business professionals this question for their best advice. From including a clear call to action (CTA) to keeping it all about conversion, there are several strategies that may … Continued

By: Dan Kenitz

I was helping my brother with an estate sale once, and he was having trouble selling what we both thought was the prized item: a perfectly good printer. The printer had no major flaws. It was new-ish. He just didn’t need it anymore. The price was appropriate. In fact, it was a total bargain for … Continued

By: Natalya Bucuy

A guide to creating effective call-to-action buttons on landing pages. You can lead a horse to water but you can’t make him drink. You can lead prospective customers to your landing page, but you can’t make them click on your call-to-action button. What you can do is optimize the button so the prospect is more … Continued