The story of how one marketing agency continued to thrive in a shifting industry landscape by maintaining a customer focus. In the last year, we’ve all been put through the wringer. A pandemic. Political unrest, job losses, and struggling businesses. But, in times like these, it’s important to remember that, “Tough times never last, but … Continued

Everyone knows how to sell online. You stick to a simple acronym: AIDA. Attention Interest Desire/Decision Action Then you set up a website and… …you have no idea what to do next. Fortunately, there are tools for people who have been in this exact scenario. But while it’s always good to be able to create … Continued

Do you know who Josh Kalk is? He’s a human curveball.  Upon first glance, Kalk appears to be nothing more than your average Joe…a shy intellect if you will.   The 44 year-old started out as a math and physics professor at a small state college in West Virginia and a small-time writer of his own … Continued

From online interviews to working from home from the start. This is what employers need to know. Even under traditional circumstances, interviewing and hiring can be a rigorous process. But, in an increasingly digital world, many management teams have decided to go virtual.   Unfortunately, this doesn’t change the fact that there are still resumes to … Continued

A guide to creating effective call-to-action buttons on landing pages. You can lead a horse to water but you can’t make him drink. You can lead prospective customers to your landing page, but you can’t make them click on your call-to-action button. What you can do is optimize the button so the prospect is more … Continued

As the 65th largest metropolitan region in the U.S., the Lehigh Valley has one of the most vital economies in the state of Pennsylvania. Therefore, it’s no surprise that the area is home to a plethora of successful and innovative businesses. What we at HelpSquad have also come to realize is that some of those … Continued

How many people were in your H.S. graduating class? This might be a strange way to start an article on website differentiators, but humor me for a second. Stop and think back. Whom do you remember most vividly? I bet it’s not the guy that would be classified as Mr. Just-Another-Face-in-the-Crowd. The dude who had … Continued

In today’s marketplace, it’s necessary to have a reliable, user-friendly website. With the right combination of intuitive design and functionality, your online presence can generate traffic, strengthen your brand and increase sales. Here are a few ways you can optimize your website to capture more leads. Improve Your Website’s UX We are living in era … Continued

For years texting and social messaging have been becoming the main form of communication for Americans—as early as 2017, Americans sent 781 billion texts monthly. By 2018, they were sending over 6 billion texts daily. (Text Request). But consumers aren’t just texting one another; they’re texting businesses. SMS is growing in popularity in all industries, … Continued