Aderant is a platform that will centralize all of your firm’s data and make it more accessible than ever. Being able to rapidly access relevant information can give you a competitive advantage, and in today’s legal world, research is more than just finding precedents or reviewing all the data related to a specific matter. With client collaboration and legal knowledge management software however, you can expedite the research process and uncover long forgotten firm data. Aderant offers a powerful set of features that will centralize, organize and make more accessible all of the relevant information that key policy makers at the firm need to make decisions.
When coupled with HelpSquad’s managed live chat service, Aderant can take the leads you generate from your live chat and then organize them in a way that will boost your future advertising and marketing campaigns. A user will activate the webchat on your website, when he or she has a small question that does not warrant a phone call. However, there is no need for this user to drop out of the sales funnel after the question has been answered – it is clear that they had a legal issue that needed to be addressed. By storing this user’s contact information into Aderant, and then including them in your email marketing campaigns, the user may become a client at some point in the future.
A managed live chat service can also be a treasure trove of information. Each conversation that one of your agents has with a prospect can be stored and assigned to that prospect in Aderant. These conversations can then be reviewed, and used to convert the individual prospect, but can also be used in future email and marketing campaigns to address questions and pain points before they even pop up in a conversation. This can greatly increase conversion rates, and improve the ROI for your marketing and advertising budgets.