Angie’s List is a business directory for professional services. It’s great for businesses because it acts as a listing service with a built-in audience of customers. With advanced search features, personalized solutions for customers, and limited damage protection, many customers in your area may use Angie’s List to find contractors. By listing your company here, you can improve your lead generation efforts and draw in more customers. The services listed on Angie’s List cover plumbing, gutting, pest control, appliance repair, fence repair, roofing, cleaning, and deck installation services, among others.
After prospects find your business on Angie’s List, they may reach one of your landing pages. Here, they can be converted into paying customers, and if you have a live chat, they will be converted at higher rates. This is because a segment of your target market will reach your landing pages on the verge of conversion, but they will have last minute doubts. If a live chat support option is available, the prospects can try to clear up these doubts by talking to your live chat agents. This has been shown to increase the conversion rates of a landing page, and if the prospects do not end up converting, they can still become leads because they will have to enter their email address in order to use the live chat.
However, that’s not the only way in which live chat can help you with your ROI. If you have invested in an SEO campaign, you likely draw in a lot of traffic, and only a fraction of this traffic converts into leads or customers. Live chat can help with these conversion rates by being there for visitors who have questions. Before using live chat, visitors will be prompted for their email address, which can be stored into your CRM and added to your mailing list for future marketing campaigns. Live chat also helps with retention rates, by being there for your customers 24/7 ready to offer support at any time of day.
