Litify’s Document Management platform is known as Docrio, and it is designed to remove the hassle and the headache of having disorganized digital documents. Many digital legal documents will be scans or pdf files, and these formats cannot be quickly filtered or searched using text. This is why Docrio has an inbuilt optical character recognition (OCR) tool that can detect text within any file, allowing you to quickly search through all your documents. Docrio also comes with features that will allow you to easily sort and organize the documents into folders, move your mailroom to the cloud with DocAssign, and set up secure user permissions to protect sensitive documents.
Live chat can work great with Docrio, because all of the conversations that your representatives have can be recorded and stored in your documents. These conversations provide a trove of valuable information that can be analyzed to better understand your customers. With Litify’s Docrio, the conversations can all be stored in one location, or they can be stored with all of the information related to a specific prospect. Then, you or your marketing team can review these conversations and then tailor your ad messaging to preemptively answer all of the questions that your target market has, in order to increase clickthrough and conversion rates.
The live chat conversations can also be used to create FAQs, new content for your website, and other promotional materials. Creating website and blog content around common questions can be extremely useful for SEO and content marketing. Many users will type questions into Google, and if your content is based around these high relevance questions, it will appear at the top, and in the “People also ask” box on the front page of Google. Companies pay thousands of dollars for keyword and market research, and content marketing initiatives to appear that high on Google.