GetResponse is a powerful, simplified tool that will help you create webpages, automate your marketing and send emails. Email marketing can be a powerful way to increase conversion and retention rates. For example, if a customer leaves the website after adding products to their shopping cart, you can set a trigger in GetResponse and mail them a reminder.
Email marketing campaigns can be triggered by various customer actions, or they can be sent out as newsletters and special offers. In all these situations, the emails can deliver better results if the customers have the option to access a live chat directly from their email. A customer may have some questions about an offer for example, and if the customer can have that question answered right away, a conversion is much more likely.
GetResponse also has a feature which makes it easy to gather subscriber data and then use this data to create custom segments, provide dynamic content and deliver emails in the preferred time slot for each customer. When you add live chat conversations in this data, you can drill further down into the details as you segment your audience. For example, you might find out that some customers prefer a specific shipping option. This information can be added to the customer’s profile and then included when targeting that specific customer or a group of customers that share similar behavioral criteria.
Another feature that can be improved by having a 24/7 managed live chat is the website and landing page builder. The live chat can be right there as customers prepare to make a purchase, and if they have a question, they can find an answer right away. Live chat can also be added as a feature in your contact forms, so that your customers get the information they need as soon as possible.