Every contact is an opportunity, and with InterAction, you will have the tools to make sure that every one of your prospects has a chance to become a client. In order to do this, InterAction will help collect and maintain client relationship information, manage risk and compliance, make the client data available across your business systems, maximize efficiency by automating contact data recording and management, access client insight to sustain and improve business growth, and analyze and optimize client experience and engagement.
InterAction’s tools can be further augmented with the use of a managed live chat service such as HelpSquad. Live chat has been shown to be the most popular support option online, because it is accessible and requires minimal commitment. With HelpSquad, live chat can be available on your website 24/7, and during this time, it can generate leads continuously. How does live chat generate leads? It’s very simple – users will visit your website for a variety of reasons, and some of them may have some extra questions that they would like to ask about your services or some other matter. However, these questions are usually not important enough to warrant a phone call or email, so if there is no live chat on the website, the visitor will just leave. With live chat on the other hand, the user will enter his or her contact information and then have a discussion with a live chat agent, effectively becoming a new lead.
The conversations that prospects have through live chat can also be saved and registered into InterAction, where they can be organized and reviewed in order to gain insights into your target market. These insights can be very valuable, and they can be used to augment marketing and advertising campaigns, increasing ROIs and conversion rates across the board.