Klara is a powerful patient communication software platform that will unify all your patient workflows into a central hub. With Klara’s tools, you can turn phone calls into texts in order to lower your call volume and lower the load on your support team. On top of that, you can use Klara to add a live chat feature to your website, and make it much easier for patients to text you. Klara also comes with features that will allow your practice to provide telemedicine service with up to 4 participants per call. When it all comes together, you will be able to provide excellent service to your customers and streamline your communication operations.
By integrating HelpSquad into your website, landing pages and email, you can improve your lead generation and send these leads into Klara. Every live chat conversation starts with the visitor entering contact information, usually an email address. These email addresses can be stored into Klara, and contacted later on through email marketing campaigns, or by your sales teams directly. If you tailor your offers to these leads and segment them correctly, many will go from leads to customers.
The conversations that your operators have through live chat will also be helpful when developing new marketing campaigns for the wider market. As your website visitors and patients bring up issues and questions through live chat, these conversations can be saved into Klara, and they can be reviewed at a later date by various members of your team. If an issue or a question pops up regularly, it can be addressed preemptively in your messaging. For example, if several prospects ask about an extra service, you can add this extra service to your offering and then present it to the wider market. This will not only attract customers that are interested in this specific extra service, it will also sway more prospects to your side with a service that they may not have been aware of beforehand.