With Law Ruler you will be able to track leads, convert prospects and gain more clients. Thanks to features such as the legal CRM, marketing automation, client intake systems, dashboard analytics, and integrations with dozens of legal vendor tools, Law Ruler is an excellent solution that will help your firm find more clients and earn more from each client.
A CRM paired with a managed live chat service such as HelpSquad can be very effective at generating and converting leads. Every conversation that a live chat operator has with a prospect can be recorded and stored inside the CRM. Then, when a salesperson is ready to approach the prospect, the conversation can be reviewed, and the issues discussed can be addressed during a sales call. Leads generated through live chat can also be marked as such in the CRM, and then your sales team can create tailored approaches for these leads. The targeting can get even more accurate, by reviewing the conversations that your leads have had in live chat, and then further segmenting the leads based on common issues or questions that they bring up.
Law Ruler’s client intake systems can also be augmented by HelpSquad. A prospect may have every intention of becoming a client if certain questions are answered. If this prospect is visiting your website during off-business hours, and there is no 24/7 live chat option, the prospect may never become a lead or a client. With live chat however, these questions or issues can be addressed right away, after which, the prospect continues down the sales funnel and becomes a client. This is why having a live chat option combined with Law Ruler can be such a boon for your bottom line.