Lawmatics is an automation platform that provides growing law firms with all the features they need such as legal client intake tools, law practice CRM, marketing automation, and billing tools. With Lawmatics in the background, you can focus your energy and attention where it matters most, and ensure that you provide value for your clients. Lawmatics even takes care of legal case intake by providing you with the form templates needed to create a repeatable process that will automatically handle client intake.
Lawmatics’ systems can be augmented with the leads generated by HelpSquad’s managed live chat service. Website visitors find live chat to be a much more accessible support channel compared to phone and email support, and they are more likely to engage with it. In order to engage with the live chat, the visitors will have to enter their contact information, including their email address, and this will turn a regular website visitor into a lead. The information can then be registered into Lawmatics and accessed at a later date when you launch a new marketing initiative or campaign.
However, that is not all. Each conversation that occurs in your live chat can be recorded and then reviewed in the future. These conversations hold valuable insights that will help you and your firm understand what potential prospects want to ask, and what their pain points are. By knowing their questions beforehand, you can tailor website content around these questions, and this will be very useful for both SEO and content marketing. When you know their pain points on the other hand, and why they hesitate before converting, you can create much more effective marketing and advertising campaigns, which will provide more bang for your buck.