Lighthouse 360 is a powerful, easy-to-use communication system meant for your patients that will help your practice grow and succeed. There are three main areas of your business that will be improved if you use Lighthouse 360 – patient acquisition and retention, operations, and patient relationships. This is done through features such as two-way texting, front desk task lists with smart recommendations, smartphone patient registration, TrueTime data, and online bill payments. One of the signature features of Lighthouse 360 is PhoneSight, which combines robust internet phone hardware and software in order to create a smartphone system that will help your team to connect with patients more efficiently and in more meaningful ways.
To further improve your patients’ experience, you can integrate a managed live chat service into your website. Our teams are active 24/7 which means that your patients can get help with minor issues at any time of the day. This will free up your phone lines and inhouse support team to deal with major issues, saving you money on overhead and time that could be spent focusing on activities that provide more value for your patients. Live chat is also the preferred contact method for a majority of internet users, so having this channel available will further increase patient satisfaction.
By integrating live chat into Lighthouse 360, there are also direct benefits for your lead generation efforts. If you are running an SEO campaign, you likely draw in a lot of website traffic through content. A segment of this traffic might have some questions about the content that you put out there or about your service, but they are not really ready to commit to a telephone call. Live chat can be very useful here, because it is accessible and fast, and in order to use the live chat, these visitors will introduce their email addresses. Once you have their contact information, the visitors become leads, and they can be converted into customers at some point in the future.