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In order to up your enrollment rates even higher, you can add a live chat feature to your website. Live chat is capable of doubling the number of leads you generate from your online traffic. Not only will this improve enrollment rates, it will also improve the ROI of your SEO and online marketing budgets. In order to talk to one of your agents through live chat, visitors will have to introduce their email addresses. Just like that, you’ve obtained their contact information, and you will be able to add these new leads to future email marketing campaigns to convert them even further.
When added to your landing pages and email marketing initiatives, live chat can also increase their conversion rates. Many marketing initiatives will fail to capture a segment of your target market, because this segment still has some doubts or questions before converting. The problem is that phone support and email require either too much commitment or are too slow when it comes to helping someone when they are right at the brink of a purchase. Live chat on the other hand can be accessed instantaneously with the click of a button. This will allow the more hesitant segment of your target market to have their issues cleared up and their questions answered, which will make them much more likely to convert.
