West Km is a knowledge management system designed for legal professionals that is integrated with Thomson Reuters Westlaw enhancements and legal research technology. With a powerful intelligent search feature and citation services, all of the information you need will be at your fingertips in no time. This will help you improve the productivity and efficiency of your firm across the board, saving you both time and effort. Using West Km’s advanced search, you can also tap into Westlaw and retrieve all of the secondary and primary legal sources that you need, from statutes to case law, arbitrations, and codes.
A managed live chat service such as HelpSquad can funnel prospects into West Km that would otherwise slip through the cracks. When a website visitor has a question, and that question is fairly small or insignificant, the visitor is unlikely to contact your firm through email or by phone. However, if there is a live chat option, the visitor is much more likely to interact with one of your operators. The visitor then gives out an email address, which can be entered into West Km, and stored for future marketing initiatives. Not only that, but the visitor is now already familiar with your firm and has had a positive experience with a representative.
With HelpSquad, each conversation that an agent has with a user is recorded. So if a prospect comes on your website with a question, or a problem, the conversation is recorded, and then those questions or problems can be taken into account in future marketing campaigns. Sometimes, the question is the last step before a sale, so if you were to include an answer to that question in your social media ads for example, then you would remove an extra step in the sales process and increase your conversion rates. All these conversations can be registered into West Km and analyzed to gain insights into the mentality of your prospects.