Orthodontists: Lowering the Barrier to Initial Patient Contact
21 Dec 2017 By: Jacklin Altman
Updated: 26 Jan 2023
One of the most difficult aspects of running and orthodontics practice is establishing initial patient contact. Where do you find new patients? How do you get in touch with them? How do you convert them and actually get them into your office?
Live chat is your secret weapon to lowering the barrier to initial patient contact.
Live chat enables you to turn every passive website visitor into an active lead, and then an active patient. Without live chat, you may be able to see how many site visits you’re getting, but not who they are. By enabling live chat on your website, you’re able to actually speak to each of those people.
In an era of digitally-enabled customer service, being passive is no longer an option. You can’t wait for customers to come to your practice anymore, you have to seek them out. Live chat allows you to find new patients quickly and cost-effectively. For a basic monthly fee, you can turn anonymous site visits into tangible leads (and new patients). Fostering initial patient contact online is inexpensive, effective, and low-risk, making it the best option for getting in touch with would-be patients.
By allowing people to visit and leave your site without any engagement, you leave the growth of your practice up to chance. By proactively engaging every site visitor, you take matters into your own hands and show people that you want their business. This will not only set you apart from the competition from the start, but it will help in creating lasting customer relationships.
Today, orthodontists need live chat if they want to grow their practice while providing top-notch service to current patients. Offering live chat 24-7 turns your website from a passive information source to a powerful lead generation tool. Don’t miss out on the opportunity to establish initial patient contact online – enable live chat on your website today.
