How to Outsource Your Social Media Properly

26 Dec 2023 By: Michael Kansky


In today’s modern world, social media is one of the important factors in every business. Hence, online stores must have their social media game on point to perform well. It makes the businesses to be in straight talks with their customers, building good relations and at the same time show them what exactly they own. Managing social media is often too much for small businesses, usually short on staff and budget. That’s why outsourcing social media tasks is so appealing — it makes a big difference without breaking the bank.

Discover the top reasons why outsourcing your social media can benefit your business and learn how to do it properly.

Understanding the Concept of Outsourcing Social Media Management

Outsourcing a social media means letting a remote specialist take over your online presence. They’ll create and post content and run your marketing plan across various social media platforms.  However, it’s not only about distribution of tasks.

However, deciding to outsource is also a good strategy. It gives you access to experts who eat, sleep, and breathe social media every day. With their help, you will not meeting the competitors; you will be going beyond them. As a result, you can achieve your marketing objectives in a better way.

What is Social Media Outsourcing?

Letting someone else handle your social media for you someone else from the outside or a company. Connect with social media experts. They have the skills to handle it all – making great content, chatting with your followers, and staying on track.

By outsourcing your social media, you will find yourself within a professional team that thrives on close knowledge of them. They’re also pros at cracking algorithms and spotting trends. Plus, they’re great at crafting strategies that make your brand shine and truly connect with people

The Role of Social Media in Today’s Business Landscape

Starting off, it’s key to understand just how important social media is for businesses today. It’s a key way companies talk directly to their customers in our digital world.”

Social media is both a way to chat and a strong marketing tool, helping businesses spread the word and boost their visibility. A good social media plan can grow your online visibility, reach the right people, and start conversations.

Besides that, social media acts as an important tool in brand reputation management. “People often use it to check out a brand, see if it’s trustworthy, and read reviews. A strong online reputation can really help a business grow, while bad reviews or no online presence can hurt. That’s why being active on social media matters a lot, especially if you’re reaching out to customers online.

“You can hand over social media to experts who’ll keep your online presence strong and in line with your company’s marketing goals. It gives business owners the chance to stick to what they do best, soaking up the benefits of a solid social media game plan without the fuss.

The Benefits of Outsourcing Your Social Media

Discover the top reasons why outsourcing your social media can benefit your business and learn how to do it properly.

Let’s explore how giving your social media work to someone else can really help your business and the good stuff that follows.

Creating a strong online presence

Choosing to outsource your social media means you’re teaming up with experts focused on making your brand shine online. You get creative content, expert chats with your audience, and strategies to grow online. They stay ahead of trends, algorithm updates, and what’s hot on each platform to keep your brand in the spotlight and interesting.

As a matter of fact, outsourcing is not only an activity aimed at brands popularity, but also a building block for a community of loyal followers. “Building a strong online presence is key to promoting your brand, earning trust, and attracting customers.

Saving Time and Resources

Managing social media is like curbing a restless animal that is always craving for attention. Posting every day, replying to followers, and staying trendy can use up your time, cutting into work on your business. Handing these tasks over can clear up your schedule, allowing you to dream bigger, polish your offerings, and expand your business.

This is a fundamental hurdle for the small companies in terms of creating their own team to handle the social media, as it is very costly to employ them. “Outsourcing helps you save money by cutting costs like hiring, training, and paying full-time staff.” As well as that, you don’t have to spend even a dime to buy the advanced social media tools that agencies already have access to.

Access to Expertise and Advanced Tools

Beyond just work delegations, outsourcing involves a whole new level. Indeed, this is how you increase the rank of your brand by utilizing the knowledge of high-skilled professionals. These pros stay on top of social media trends, using fresh ideas and strategies to make your brand a leader.

Most agencies also offer advanced tools for analysis and management. This transforms your social media from just being there to actively engaging with smart, strategic choices.

Consistent and Quality Content

To keep your audience hooked, you need to stay sharp and offer fresh, relevant content they’ll love. Plus, consistently sharing your main messages and coming up with new ideas can be tough.” This is the stage that the true advantages of social media outsourcing become strikingly clear.

When you outsource, you can relax knowing your profiles will always have awesome content made just for your audience. The experts will mix creativity and know-how to make posts, graphics, and captions that really show off your brand’s personality.

Also, when a company hires an agency for planning, they tap into the agency’s deep expertise in that area. They give you a planner of the contents, themes and images, which you can start to create at leisure. Basically, once you have the idea, you can set up your brand’s website early, making a constant and attractive online spot for what you’re offering.

Potential Drawbacks of Outsourcing Social Media

Outsourcing social media also bears pros and cons; this is what must be done before you decide. This relationship helps make sure you end up with a decision that works for your business and whence these needs and goals come from.

Loss of Personal Touch

For example, when you pass social media tasks to another team, you might lose some of the personal touch that comes from handling it yourself.  Social media is an extension of your brand’s voice and personality, and turning it into someone else’s palms might feel like a dice toss.

To avoid these issues, it’s important to keep talking, set clear goals, and regularly check on the work being done, giving feedback along the way.. This way we can be confident that the outsourced service will be carried out in the close to your brand’s image as you expected.

Risk of Miscommunication and lack of compliance

Sometimes, teaming up with an agency for social media can slow things down if you’re not on the same page or don’t talk enough. However, this gap can lead to creation of the content that does not adequately represent your brand or seems irrelevant to a target audience. Also, it’s really important to follow laws like GDPR, HIPAA, and PCI, plus your own company’s rules, to avoid any legal issues

In order to prevent complicated communication it is a good idea to establish a good working partnership. Meeting often, sharing clear plans, and always talking things through can help the agency truly get what your brand is all about

Cost Considerations

In short, outsourcing your social media can give you more time and resources, but remember to consider the costs. These costs vary depending on your business size, what you expect from social media, and how skilled the agency you pick is.

Before choosing, it’s wise to look to the scale of costs while balancing those with new benefits and values that outsource may add. Hiring a skilled virtual assistant for social media, full-time or part-time, can be more affordable than a whole team.

Trending now

With social media’s growth, there’s a huge need to keep an eye on what users post, leading companies to get help from outside experts for content moderation. This outsourcing trend is booming, valued at $13 billion in 2022, mainly because it saves money and taps into specialized skills that companies might not have in-house. Yet, working with these third-party moderators comes with its own set of challenges, like making sure they handle sensitive information carefully and understand the cultural context of the content they’re reviewing. As this outsourcing field expands, companies are learning to set clear rules but also stay flexible to keep up with the fast pace of social media.

Investing in social media management can boost your brand, bring in leads, and energize your online community. Explaining the costs to decision-makers, however, can be tricky. Costs vary, with comprehensive management averaging around $12,300 a month, covering everything from content creation to ads. Starting or scaling down, you might spend $500 to $5,000 monthly. The investment depends on your goals, but it’s all about enhancing your brand’s presence and achieving your business objectives.

Identifying When to Outsource Your Social Media

Outsourcing can really boost your business’s efficiency, especially if you notice these signs.

Signs Your Business Needs Social Media Outsourcing

  1. You’re overwhelmed by social media and just don’t have a consistent plan (or strategy) for your posts.
  2. It’s so hard for you to grasp the newest trends and updates.
  3. There aren’t enough people at your organization who know how to make the most of social media for your business.
  4. Your social media is not getting the traffic or returns that you dreamed of.
  5. You want to expand your social media and get in touch with more people.

Some of you might resonate with these issues and it could be a sign that you need to delegate your social media responsibilities.

Evaluating Your Business’s Social Media Needs

When you’re considering giving your social media tasks to someone else, it’s key to really understand what your business wants to get out of it. Firstly, understand your expectations, define your target group, make an image that you want to show and level of your involvement.

You can figure out your business goals and then talk clearly with potential partners to make sure you hit those targets.

Getting experts to handle your social media can save time, cut costs, and make your content better and more engaging. But, it’s important to think it through carefully, like considering the cost and the risk of losing your personal touch.. By knowing which to outsource and planning your business all down the line you can come to the choice that paves your way to growth in digital age.

Looking to improve your social media without the hassle of managing it yourself? HelpSquad BPO is here to elevate your brand with top-notch outsourcing solutions. Our skilled, bilingual team is available 24/7 to help with customer service, manage back-office tasks, and do in-depth research, all at a competitive starting rate of $8.50 per hour. Take the opportunity to boost your business’s efficiency and online engagement. Start your trial with HelpSquad today and see the difference our virtual assistants can make in your social media strategy.

Customer Service Outsourcing Guide
Michael Kansky

Michael Kansky, Founder of LiveHelpNow and HelpSquad, has leveraged his 20 years of industry experience and innovative support strategies to revolutionize customer service approaches, making LiveHelpNow a leading customer service software provider, and establishing HelpSquad as a bridge between businesses and customer needs. You may contact Michael on LinkedIn: