Natalya Bucuy

In the mid-1960s a man walked into the Massachusetts Institute of Technology’s admissions office.   “I’m here to study electronic surveillance technology,” he said.  The statement caused some confusion since MIT had no record of the young man ever applying to the school. The fact that he also didn’t have a matriculation certificate complicated the matter.  … Continued

Who would have thought that physical contact between humans would become a major obstacle to running a business.  Yet, this is the reality in 2020. The dangers of COVID-19 changed the way people live, work, and do business. Perhaps not just for the time being, but for the long run. The home office switch was … Continued

Who are we? Customers! What do we want? Answers! When do we want them? Now! Well, while there might not be an actual customer rally, that’s the gist.  Customers in 2020 are not a patient folk.That’s especially true when it comes to connections online. In fact, studies show that a website only has eight seconds … Continued

Small business reopening has been on everyone’s mind as the United States nears the second month of COVID-19 quarantine.  With some states lifting restrictions and others preparing to do so in the near future, small business owners everywhere ponder on reopenings. Safety of operations and financial viability become major issues in all cases as the … Continued

Virtual business communications have a longer history than one may realize.  Pre-colonial Native American tribes used smoke signals to deliver messages. Europeans transmitted information between cities using a visual telegraphy system in the late 18th century. And once Samuel Morse patented the telegraph in 1844, the virtual communications rapidly gained speed on the information-sharing highway.  … Continued

How to get your website visitors to give you those precious email addresses. “Give it, give it, give it, please…” You can beg and plead for your website visitors’ contacts, but not everyone is willing to give out his or her personal info.  There’s one thing that can get your website patrons to dish out … Continued

Jingle Bell Rock Your Small Business Organization Through the Holiday Season It’s beginning to look a lot like Christmas, everywhere you go… Crowds of customers. A forgotten order. Lost delivery slip. Holiday discount confusion. Returned merchandise. Broken boiler. Christmas light fiasco. End-of-year paperwork… And everyone wants everything done, finished, and delivered NOW! The holiday season … Continued

A guide to creating effective call-to-action buttons on landing pages. You can lead a horse to water but you can’t make him drink. You can lead prospective customers to your landing page, but you can’t make them click on your call-to-action button. What you can do is optimize the button so the prospect is more … Continued

Land. Watch. Convert. How posting a video on your website’s landing page can increase conversions. It’s 2019, and we are all very lazy. Our attention span is short. Really. Short. When we see long blocks of text, we scan through them. But, when we see a “Play” button, we press it to watch.    Humans … Continued