There are many lead sources you can tap into, and a variety of tactics you can use to grab a lead’s attention.
Unfortunately, they are not all equally effective. In addition, it can be hard to distinguish the methods that actually work from those that leave something to be desired. And, if you end up making the wrong choice, your lead influx and your profit margins will plummet.
With that being said, lead generation can also be quite easy to manage, provided you take the time to learn more about the available options.
Since you’re probably too busy to carefully weigh the pros and cons of each, we’ve decided to make things easier for you.
In the remainder of this article, you can find a list of our favorite lead generation ideas (with a proven track record).
Obviously, if your goal is to convince someone to become a lead, certain word choices are more suitable than others.
For example, if you’re offering a free trial for your services, but your pitch doesn’t contain the word ‘free,’ your prospects will grow suspicious.
If you use the word ‘free’ prominently, with an added explanation of what it entails, the prospect will be more likely to trust your offer.
When it comes to making a purchase, trust is more important than you think. 31% of all adults surveyed say that trust in a brand matters “a great deal,” and 37% of adults said it matters “a lot.” (MarketingCharts.com)
Trust is what will drive someone to follow your CTA and become a lead.
2. Encourage Content Sharing
One of the best methods to generate leads without breaking the bank is to leverage your existing customers and subscribers.
People will be more likely to interact with your business if a person they trust encourages them to do so.
9 out of 10 online consumers trust user-generated content more than they trust traditional advertising (ZDNet).