How to Optimize Your Website to Capture More Leads
17 May 2018 By: Jessica Eyre
Updated: 26 Jan 2023
In today’s marketplace, it’s necessary to have a reliable, user-friendly website. With the right combination of intuitive design and functionality, your online presence can generate traffic, strengthen your brand and increase sales. Here are a few ways you can optimize your website to capture more leads.
Improve Your Website’s UX
We are living in era where instant gratification is sought after and valued. Your website visitors don’t want to spend too much time searching for what they need. Thus, it’s important to consider the experience visitors will have on your landing and web pages. So, consider having a reputable design and development team review and offer a consultation on your website’s user experience (UX).
There’s a good chance that any solid development team will focus on your website’s reliability, usability and level of convenience. For example, if a visitor wants to contact you, make sure it’s easy to do so by putting a contact form on every page of your website. It’s also recommended that you keep your forms simple. For the user, the entire process should be fast and straight-froward.
Another way to help visitors navigate your site is to segment key information with icons or bullet points. Strategically dividing up the most important details will make it easier for readers to quickly scan the page and identify the content that is most relevant to their needs.
Craft Engaging Calls-To-Action
In the grand scheme of things, a few choice, directive words among hundreds of images and paragraphs of information may seem trivial. However, the 3-4 words you use to form your calls-to-action (CTAs) are extremely important.
The appeal you place on your homepage is by far the most crucial and influential CTA phrase you will write. Why? Because your website’s front page is a major stop on the marketing funnel train. That also means that you want to keep your wording light and attractive. See this as an opportunity to offer your visitors something that will keep them interested. For example, propose free updates on great deals or giveaway free trials or consultations.
Overall, for any CTA, a general rule of thumb is to keep your CTA buttons and/or images simple. Use colors that will contrast with the surrounding area and draw in the readers eye. As far as wording, start your phrase with a strong command verb, and follow it up with words that invoke emotion or enthusiasm.
Implement Live Chat Agents for 24/7 Coverage
For this next example, lets reference real estate as the hypothetical industry of choice (Although, our suggestion of live chat coverage can be applied to any business website). When a client enters your office, the first thing you do is greet them and shake their hand. But, how do you extend that same personal level of real estate customer service on your website? The fact is, while engaging copy can help to draw web visitors in, it’s still not as effective as a one-on-one interaction.
So, what if you could have a staff member sit at your virtual “front desk” 24 hours a day, seven days a week? If you implement a live chat service on your website, someone can. When you’re pages are backed by a team of live-chat agents, your website will have a real person to greet every visitor.
Erin McCormick, director of lead generation for top-producing broker and trainer, Adam Hergenrother, says having a live chat feature is a great way to increase engagement and collect information. Consider the following statistic from Kissmetrics. For every 1,000 visitors, 20 will fill out a web form. That’s a measly 2 percent. But by utilizing live chat, you’ll find that between 10 and 50 percent of website visitors will engage with a live chat agent. Live chat allows you to build trust with potential customers. Helpful agents can then guide them through the lead capturing process. You’ll never be “closed for business,” and you’ll never miss another lead again.
Use Live Chat Agents to Build Trust
Doing business is about building relationships—you want prospective clients to be able to trust you. How do you do that online?
One way is to be a source of information and immediate answers. By using live chat technology, your agents can offer answers to your clients’ questions within seconds. HelpSquad does intensive training with all of our agents to ensure that they have the ability to engage with your customers in a highly-informative and professional manner. This helps to establish a level of trust between you and your clients from the first interaction. They will know they can count on you and your team when they need it most.
Another way to help visitors navigate your site is with the help of a live chat agent. HelpSquad doesn’t use robots; you are backed by a team of real, US-based people. Agents will be able to point prospects to where they need to go, point out new sections or features on your site, and walk them through any questions they might have.
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