Michael Kansky

What Is a Good Answering Service An after-hours answering service is a useful business tool. It provides coverage of customer communications when the in-house team is away. Of course, a business must be able to trust the service provider to ensure its customers are in good hands. To do that, look for specific characteristics from … Continued

If you are implementing or re-designing an existing SMS Chatbot, this article is for you. Here, we review all the basic principles of SMS Chatbots and their best applications. We discuss the major differences between SMS Chatbot and a traditional web chatbot. We also show examples of successful SMS chatbot implementations powered by conversational AI. … Continued

Providing consistent, fast, and helpful support to each customer can be a challenging goal for a contact center to achieve. A robust library of canned responses is a must have for contact centers to keep favorable customer satisfaction scores. Having an arsenal of ready-to-use, plug-and-send responses to common customer questions will lead to desired customer … Continued

What are your B2B/SaaS marketing goals for 2023? Do your current strategies and channels you use deliver the desired results? Chances are you are looking for a better option, better marketing strategy to generate results for your business. The beginning of every new year is a great time to reevaluate current B2B lead generation strategies … Continued

Are you a digital marketing agency, website development firm, SEO firm, PR firm or a niche industry expert with 200 or more active clients? If you answered “Yes” to any of the above, read on! Live chat software for websites is still a fairly new technology with penetration below 9% across the web. This means … Continued

SEO is essential to having your real estate website generate traffic. As the web evolves so do the ways we hunt for information, products, and solutions. Social Media Networking has taken the web by storm as of late, and has become even more relevant than search engines. Social Media Networking like Digg.com & Stumbleupon.com are … Continued

Think of the most competitive vertical market out there. I think Real Estate would pass through your mind. There are more real estate agents per Capita than we require. I hope we agree on that. So how do real estate agents compete? They do the same thing just different ways: email marketing, website optimization, direct … Continued

While this type of approach has helped companies in other industries become much more effective, outbound telemarketing carries to be an excellent way to reach prospects. Business process outsourcing providers are a direct beneficiary of these technologies. BPO call centers have grown all over the world as a way to provide affordable providers to companies … Continued

Here’s the dealership marketing plan for 2018, read and forget it if you do not have effective closing of the prospect on your website. read on… Content advertising was the largest digital online marketing fad for the last few years, but times are changing. With experts from the National Automotive Dealers Association predicting a 17 … Continued

To be ensured of on-line marketing success, it’s sensible to apply several marketing strategies. Besides making sure you generate sales leads to your website, it’ll help you reach a wide selection of clients thus gain prominence online. Cast wider net. There are various arsenals that every on-line business person needs to seriously consider. Among these … Continued

The latest tactic that automobile dealerships are using to enhance sales and pull repeat clients is an up close and personal process of communicating via the dealerships site called chat. It may look like something from a science fiction film, but live chat is a fact and its making inroads to the automotive sales industry. … Continued

Livechat Helps Convert Website Traffic into Customers—but How Do You Generate Website Traffic in the First Place? HelpSquad has been very successful at helping clients convert website traffic into customers. LiveChat is a crucial component of turning browsing into buying. But before potential clients might utilize LiveChat, they must be drawn to your site. So … Continued