While many small businesses focus their energy and resources on generating new business, focusing on existing customers may be a better place to direct your efforts. A loyal client base is the lifeblood of any business. Loyal customers not only spend more than a new customer, but 65% of your sales will come from existing … Continued

One of the main reasons consumers choose one brand over another is trust. Trust helps consumers move through the sales funnel, from initial awareness and sales to advocacy and support.  When businesses fail to instill trust, it’s because they don’t understand what their customers’ needs are. This usually leads to poor customer experiences and lack … Continued

Students are the heart of higher education. They pump energy, purpose and the almighty dollar into the veins of post-secondary institutions.  Without students, colleges and universities would lose their beat. Unfortunately, since the pandemic, enrollments have seen a sharp decline. According to a study by the National Student Clearinghouse Research Center, post-secondary enrollments declined 2.5% … Continued