83 Tools and Resources for Personalizing and Optimizing Your Emails, Lead Generation, and Marketing

By: Mary Dellosa

Outsourcing marketing tasks makes life easier for many businesses. By hiring experts, companies can focus on what they do best and let specialists take care of the rest. Understanding the Basics of Outsourcing Before you start outsourcing, it’s important to know what it involves. It means getting outside help for tasks you used to handle … Continued

By: Eileen Chan

Storytelling has always been synonymous with media and PR. Today, the formats of these stories have changed. What hasn’t however, is the inclination of a brand towards being featured in these stories and gaining a significant share of voice in the industry. Companies want to be perceived as an industry thought leaders or brands that … Continued

By: Brett Farmiloe

What is one component to include in an eCommerce marketing strategy?To help you with perfecting your eCommerce marketing strategy, we asked successful online businesses and marketing experts this question for their best recommendations. From building links to focusing on conversion rate optimization, there are several suggestions that may help you with mastering eCommerce marketing. Here … Continued

By: Lydia German

Every single business that has a website should have accompanying social media profiles to showcase its latest work.  If you don’t, get out of that rock you’ve been living under! It’s easy to post interesting content at the click of a button, whether that’s behind the scenes posts, information about your services, or to share … Continued

By: Natalya Bucuy

How do you want to come across to your followers on social media? Fun, wise, trustworthy? With a suitable Instagram strategy, it’s exactly what you can achieve. For a long time, travel bloggers and fashion brands were the most popular Instagram profiles, but things have changed. Now, more and more B2B businesses are discovering how … Continued

By: Jessica Wise

When it comes to social media marketing, many B2B companies feel that they’ve been handed the short end of the stick. Social media can be a challenging advertising medium, especially when it’s being used to promote an industry-focused good or service. It isn’t easy to develop content that will appeal to a wider audience. So, … Continued

By: Dan Kenitz

For the inexperienced B2B business, getting new leads is a simple proposition. It’s practically a law of physics: The more lead generation services you use, the more leads you get. After all, who doesn’t want more leads? If you can maximize your incoming leads by employing as many lead generation services as possible, that’s the … Continued

By: Natalya Bucuy

Hi there. Do you need a tissue after watching that? I sure did. Sorry to make you emotional, but it’s a perfect way to discuss psychological strategies examples in marketing. Duracell used a powerful tactic—emotional marketing. The bond between parents and children resonates with everyone, even the toughest viewers. That ad stirs emotions, making it … Continued

By: Dan Kenitz

Everyone knows how to sell online. You stick to a simple acronym: AIDA. Then you set up a website and… …you have no idea what to do next. Fortunately, there are tools for people who have been in this exact scenario. But while it’s always good to be able to create an average website and … Continued